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Bath & Body Works says it can't compete without Amazon [Yahoo! Finance]
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Growing market share is "difficult" without Amazon's reach , he said. Bath & Body Works has a secret ingredient in its turnaround effort: Amazon. The retailer, known for its hand sanitizer and fragrances, started selling on Amazon in the US in February. Bath & Body Works CEO Daniel Heaf said that the e-commerce giant is playing a major role in a revamp of its online strategy. Bath & Body Works already has "unbelievable scale" in markets including North America, Heaf said on Wednesday at the Semafor World Economy Summit. While it's trying to grow through sales on its own website, Amazon plays a necessary part, he said. "It's actually difficult for us to take share without being on Amazon, because they are so large in our category," Heaf said. Until recently, Bath & Body Works was among the brands that avoided selling its products on Amazon. Some brands, such as Birkenstock, have also pulled their products from the platform, citing concerns about counterfeit goods . Oftentime
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