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Amazon brings its “Amazon Live” shoppable livestreams to Prime Video and Freevee [TechCrunch]
Last amazon.com, inc. earnings: 4/30 04:01 pm
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Previously only available as a feature on desktop, mobile, and Fire TV, the new live channel will give customers in the U.S. more ways to engage with interactive, shoppable content. Amazon Live's FAST channel will feature 24/7 programming from popular creators and celebrities, such as reality TV stars Lala Kent (“Vanderpump Rules”) and Paige DeSorbo (“Southern Charm”), who is also launching her own original show on Amazon Live, where she'll develop brand new content. Brands like Tastemade and The Bump will also host streams to sell their products. Viewers can browse and buy the items influencers show off by using the Amazon Shopping app on their mobile device. When entering “shop the show” into the search bar, users are directed to a shopping carousel featuring the products they see on TV in real-time. This isn't the first time Prime Video has introduced an e-commerce shopping experience on the streamer. To promote “The Boys” spinoff series “Gen V,” Amazon launched a virtual sto
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