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Costco defied Trump's DEI directive as Target and Walmart scaled back. Business is booming [Fortune]
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US:NASDAQ Investor Relations: phx.corporate-ir.net/phoenix.zhtml%3fc%3d97664%26p%3dirol-irhome
While rivals like Target and Walmart have moved to scale back diversity, equity, and inclusion (DEI) programs in response to political and legal pressure from Washington, Costco has largely held its course—and its business is thriving. Recommended Video Over the past year, Costco's board and new chief executive Ron Vachris have repeatedly and publicly reaffirmed the warehouse chain's DEI commitments, even as the Trump administration has turned such programs into a political target. The day after returning to the White House, Trump signed an executive order directing federal agencies to investigate DEI efforts at major public companies and large nonprofits, warning of potential legal action against firms whose programs are deemed discriminatory. That order triggered a wave of retreats across corporate America. Target, under pressure from conservative activists and the new administration, announced days after Trump's order it would wind down key pieces of its long-standing DEI str
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