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Department stores fight TikTok and Amazon for beauty shoppers [Yahoo! Finance]
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Now, Christmas shopping has moved indoors, with shoppers filling stockings from the sofa and rather than being attended to by sales associates in red-and-green sweaters. It is shoppers like Quinn Kelsey who keep department store executives up at night. The 38-year-old Denver resident gets makeup ideas from TikTok videos and other social media content, not from beauty counter salespeople. She uses an AI chatbot to get product recommendations that fit her budget and to see how a specific foundation or lipstick would look on her. When she buys, it is usually from Amazon. “I use ChatGPT as my personal beauty consultant,” Kelsey said. “Department stores? I'll walk through one for the decor, but they've basically lost me unless I can get the same product-research experience there that I can get scrolling through my phone at home.” Once the ultimate beauty destination, department stores lost sales and their authority as skincare and makeup trendsetters starting in the late 1990s. Th
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