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E-commerce is witnessing the Amazon-ification of Shein, as the fast-fashion behemoth woos skincare and toy brands [Yahoo! Finance]
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Shein is wooing brands such as household goods conglomerate Colgate-Palmolive , toy maker Hasbro , and skincare brands to sell their products in its marketplace, Reuters reported Tuesday. The company, known for affordable and stylish clothes—albeit made with concerns about labor practices and its environmental impact—is taking steps to create a platform that is everything to everyone. "Everybody associates Shein with fashion, but we are doing all verticals," Christina Fontana, Shein's senior director of brand operations for Europe, Middle East and Africa, said at a Paris conference on April 17, according to Reuters. "Our consumers want brands, [so] if that's what they're looking for, that's what we're going to give them,” she added. Shein's outward expansion is a clear tactic to take a bigger piece of the e-commerce pie, Steve Tadelis, economic analysis and policy professor at the University of California at Berkeley, told Fortune Shein has the largest fast-fashion market sha
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