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Focus: ‘Livestream' shopping thwarts some high-tech tools to stop fake merch [Reuters]
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NEW YORK, May 7 (Reuters) - Livestream shopping where buyers and sellers transact in real-time video is growing in the United States while technology to police counterfeit goods has so far not kept up, a situation that makes it easier for fake goods to flood the market, patent lawyers said. Livestream shopping has been popularized by e-commerce sites like Alibaba.com and TikTok's sister company Douyin after dominating the retail scene in China. Report this ad In the U.S., TikTok merchants hawk jewelry, pre-owned Louis Vuitton handbags and $2 lip glosses during hours-long video sessions. Sellers' streams can have dozens to thousands of viewers who ask about product materials, prices and availability. Copyright violations in live video are difficult to track. In general, e-commerce infringement enforcement can often feel like a game of "whack-a-mole" for lawyers and software companies who monitor the internet due to the swelling volume of violations. In one example, software fi
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