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How Retailers Can Win in Beauty as Amazon Ramps Up Pressure [Yahoo! Finance]
Last amazon.com, inc. earnings: 4/30 04:01 pm
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First, Ulta Beauty executives said they had never seen such a competitive beauty environment, resulting in it losing market share for the first time in 2024. More from WWD The 15 Best Pink Lipsticks for Every Skin Tone, Tested and Reviewed by Editors Amazon's Hank Building to Draw Back the Curtain on Shaver Hall EXCLUSIVE: Drake Unveils His First Eau de Parfum Now it appears Sephora is feeling the pressure, too. During an earnings call earlier this month, Cécile Cabanis, chief financial officer of Sephora parent LVMH Moët Hennessy Louis Vuitton, said of the beauty retailer: “In the U.S., we have a bit less momentum, when it comes to e-commerce, especially because Amazon is being very aggressive, and being aggressive is mostly regarding price. And we try to avoid this technique.” So if they won't compete on pricing, what options do they have? “If you play on Amazon's terms, you can't win,” said Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic Re
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