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Netflix to live-stream two Christmas NFL games [Seeking Alpha]
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The company reached a three-season deal with the NFL and will broadcast the two marquee games this Christmas, and at least one holiday game on each of the next two Christmas Days. Netflix ( NFLX ) has tended to focus on "sports-adjacent" series and has downplayed live broadcasts even as other streamers (notably Amazon ( AMZN ) and ESPN sibling Hulu ( DIS CMCSA )) charged into the space. But it's been making increasing inroads into live sports, with the most notable recent example being its deal to stream a fight between former heavyweight boxing champ Mike Tyson and YouTube celebrity Jake Paul this summer This move marks Netflix's first football games, though, and high-profile games to boot. “Last year, we decided to take a big bet on live — tapping into massive fandoms across comedy, reality TV, sports, and more,” said Netflix Chief Content Officer Bela Bajaria. “There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts. We're
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