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Those Amazon Prime ads are about to get more annoying [FOX Business Network]
Last amazon.com, inc. earnings: 4/30 04:01 pm
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The new interactive ad formats, which may come to the chagrin of some Prime Video subscribers, were announced Tuesday by the Seattle-based e-commerce giant. Amazon said the pause ads will show up in instances where Prime Video users without an ad-free subscription use their remote to pause whatever they are watching through the streaming platform. They will contain "brand messaging and imagery, along with an ‘Add to Cart' and ‘Learn More' creative overlay," per the company. The other two types of ads coming to Prime Video "with remote-enabled capabilities for living-room devices" will be shoppable carousel ads and interactive brand trivia ads. When users encounter the shoppable carousel ads during ad breaks, they will see "multiple related products" arranged in a "sliding lineup," according to Amazon. Meanwhile, the trivia ads will surface "factoids" about brands and let Prime Video users do other things like shop on the e-commerce site or unlock rewards. In the blog post abo
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