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Amazon traffic stable as retail media budgets rise, Bank of America analysts say [Yahoo! Finance]
Last amazon.com, inc. earnings: 4/30 04:01 pm
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Amazon.com Inc (NASDAQ:AMZN) continues to show resilience in its e-commerce operations, according to insights shared by Bank of America analysts following the Prosper Show 2026. The two-day conference brought together marketplaces, third-party merchants, and service providers, focusing on retail media, AI applications, and brand building. The bank's analysts maintained a ‘Buy' rating on Amazon, with a price target of $275, citing ongoing share gains in e-commerce. Shares traded hands at $210 on Monday afternoon. Attendees at the event largely downplayed concerns that AI, particularly large language models (LLMs), would disrupt direct traffic to Amazon. “LLMs today help more with consideration, and purchases are still done directly on Amazon,” the analysts noted, though sellers are increasingly using generative AI tools to optimize listings. Data shared at the conference also indicated that top sellers are consolidating market activity, the analysts noted. According to Skai,
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AMZN
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