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Vidalia Mills Finds A Better Way To Grow And Trace Hybrid Pima Cotton [Forbes]
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It's a safe tracing technology similar to that used in pharmaceuticals and is made from a non-petroleum-based cellulose or sugar. This is a way of authenticating the cotton, tracing it back to its origins: the farm, the harvest, even the very seed. “We have the ability to go from seed to shirt and know every step of the process,” said Daniel Feibus, CEO of Vidalia. “Now with Vidalia, we've identified the grower, the seed, the gin, the mill, and the ultimate manufacturer. That truly allows us to trace and verify the cotton through every stage of production. There's no one else that has the traceability, trackability and transparency that we're trying to provide the consumer.” On a global basis, Vidalia's hybrid Pima cotton accounts for about 25% to 30% of the total Pima cotton grown in the U.S. Vidalia has been growing the variety since the early 2000s. “Ninety percent of the U.S. Pima crop, ours included, is exported to Southeast Asia,” Feibus said. “I don't think they truly value
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