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Walmart is racing to become Amazon before Amazon can become Walmart [Yahoo! Finance]
Last amazon.com, inc. earnings: 4/30 04:01 pm
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The race is on to see if Walmart can become Amazon before Amazon becomes Walmart. Retail giants Amazon and Walmart are increasingly borrowing from one another to fuel a new stage of growth. Most recently, Walmart began testing an initiative to store third-party marketplace merchandise in the backrooms of some of its supercenters, The Financial Times reported on Sunday, and Walmart confirmed to Business Insider. "Starting in a few markets, we'll soon be offering a select assortment of marketplace items through the pickup and delivery experience customers already know and love," a spokesperson said. The move further encroaches on Amazon's traditional territory — the e-commerce giant popularized the idea of third-party marketplaces — while Amazon is also toeing into Walmart's turf with its own version of Supercenters Walmart's new strategy allows a larger selection of products to be available at the ultrafast delivery speeds that customers routinely get on items typically avai
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