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Walmart, Target and Kroger are racing to deliver groceries as competition heats up [MSNBC.com]
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As retailers compete for grocery shoppers, some of the big names in the business have zeroed in on the same strategy: get deries to customers' doors quickly.This week,Targeta new paid membership programWalmartdropped off earlier in the morningAndKrogerhelped propel its more than 10% year-over-year growth in digital salesWith same-day deries, the three retailers are not only trying to outmatch one another on convenience. They're also turning brick-and-mortar locations — and the short distance to customers' homes — into their biggest advantage over Amazon and other e-commerce players, said Michael Baker, a retail analyst for D.A. Davidson."This, over the last few years, has completely flipped the switch and turned stores into an asset," he said.Walmart is the largest grocer in the U.S., with 23.6% of market share in 2023, according to Numerator, a market research firm. Kroger is second, with 10.1% of market share. Target is the ninth largest grocer by market share, with 2.7%, the firm e
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