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Winning With Gen Z On Amazon: Advertising That Converts [Forbes]
Last amazon.com, inc. earnings: 4/30 04:01 pm
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In today's digital landscape, Amazon advertising has become imperative for brands seeking to maximize their visibility, drive sales and foster brand loyalty among Gen Z shoppers on the platform. With a wide range of advertising options and advanced targeting capabilities, Amazon offers powerful ways for brands to reach and resonate with Gen Zers. My company surveyed 266 Gen Zers who shop on Amazon, and 65% of them expressed a willingness to purchase products from Amazon ads. It's evident that Amazon's advertising platform holds significant potential for driving sales and conversions. Let's explore some effective advertising strategies for winning with Gen Z on Amazon. Understand Your Audience Using Amazon Brand Analytics Understanding the preferences and behaviors of Gen Z consumers is crucial for targeting them effectively on Amazon. But how can you tell what portion of your Amazon audience is Gen Z? This demographic is currently between the ages 12 to 27, although for adverti
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