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American Express, credit card provider to the wealthy, wants even more high spenders [CNBC]
Last american express company earnings: 4/24 07:00 am
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US:NYSE Investor Relations: ir.americanexpress.com
AmEx's strategy shift is the latest example of the so-called “K-shaped” U.S. economy playing out, in which wealthy consumers continue to spend freely while others rein in their expenses. The company reported fourth-quarter earnings that came in slightly under Wall Street consensus, in part due to higher expenses related to the Platinum card refresh. In this article American Express announces the new platinum business card. Courtesy: American Express American Express is finding that even for a provider of credit cards to the affluent, it pays to focus on the highest of high rollers. The company recently shifted marketing dollars to its refreshed Platinum card, which carries an $895 annual fee, and away from no-fee cash back cards, CEO Stephen Squeri told analysts Friday after the company reported fourth-quarter results Doing that helps to boost overall spending levels as high-end consumers continue to thrive, a tactic that leads to both rising fee revenue from premium ca
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