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Apple Apologizes for iPad Pro Ad, Scraps Plan to Air It on TV [Yahoo! Finance Canada]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
The company also said it won't air the ad on television as planned. Most Read from Bloomberg The ad, which depicted musical instruments, TVs, paint cans and other creative tools being crushed into an iPad, was widely ridiculed on social media — an unprecedented response for an Apple marketing campaign. Actor Hugh Grant said the ad promoted the “destruction of the human experience.” ADVERTISEMENT Others said the advertisement didn't bode well for Apple in the age of artificial intelligence and as regulators look to break up key properties like the App Store. “Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world,” Tor Myhren, the company's vice president of marketing communications, said in a statement to AdAge. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we're sorry.” An Apple spok
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