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Apple's AI efforts ‘have struck midnight' and the only way it can stop getting further behind is acquiring Perplexity, analyst Dan Ives says [Fortune]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
While the company has an advantage because of the popularity of its iPhone and other iOS devices, it ultimately needs to look outside instead of building out an AI product in-house, Ives wrote in a Wednesday note. Apple is falling behind in the AI race, and the only way it can catch up is by buying the AI startup Perplexity, according to a top analyst. Dan Ives of Wedbush Securities said it's clear Apple is incapable of producing its own AI in-house, despite a company culture that strives to build superior products internally. In recent days, some of Apple's top AI talent has also been poached by increasingly aggressive AI talent recruiter Meta Bloomberg reported Meanwhile, competitors are increasingly outdoing the company. “Apple is at a highway rest stop on a bench watching this 4th Industrial Revolution race go by at 100 miles an hour,” wrote Ives in a Wednesday note. Apple did not immediately respond to Fortune ‘s request for comment. Ives was more hopeful about Apple'
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