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Apple's 'BlackBerry Moment' [Business Insider]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
Have an account? Log in Apple risks a 'BlackBerry Moment' if it doesn't embrace AI, a usually bullish analyst warns. BlackBerry's decline was due to its failure to pivot fast when a new tech wave arrived. Apple may be facing similarly difficult choices, as generative AI remakes the tech industry. Do you remember the BlackBerry ? If you're younger than 30, you probably think I'm talking about the fruit. Nope. The BlackBerry was by far the most popular smartphone 20 years ago. Back in the mid-2000s, everyone used and loved its QWERTY keyboard and the ability to get emails instantly. Gasp! They were actually really cool. I loved mine, and I was late to trade it for a new device called the Apple iPhone . You may have heard of this one! BlackBerry was among the most valuable companies in the world and the pride of Canada, where it was founded. The stock peaked at more than $140 in May 2008, then plunged as consumers adopted the iPhone en masse over the ensuing years. BlackBe
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