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Apple's China sales tell a different story than what analysts have heard for months. Where is the disconnect? [Fortune]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
By the time the call concluded, Apple's stock price was up more than 6% and CEO Tim Cook had repeatedly enthused about his “great view” on Apple's business in China. But despite Wall Street's positive reaction to Apple's results (helped by a massive stock buyback announcement), questions about the iPhone's standing in China may only have become more complicated in the wake of the latest earnings. The company's surprisingly better-than-expected results in China, and the disparity from what several prominent independent research firms had predicted, reveals a disconnect involving one of the most important pillars of the $2.8 trillion company's business. Greater China, which includes mainland China, Hong Kong, and Taiwan, is Apple's third largest region by revenue, with 19% of Apple's total sales coming from the segment during the 2023 fiscal year. As tensions between the U.S. and China have increased over the last year, demand for American tech products, including iPhones, has fal
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