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Apple's Steve Jobs dealt with the 2008 financial crisis not by layoffs or slimming spending but by investing his way through the downturn—and it paid off [Fortune]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
Instead of slashing jobs or budgets, the late CEO prioritized “investing(ing) our way through the downturn”—and just two years after the 2008 financial crisis, Apple released the iPad. Economic uncertainty is a challenge for business leaders of all shapes and sizes, with even a slight indication of worry sending a company's stock falling. However, Steve Jobs was a master at keeping his head held high—and his playbook for navigating the 2000 dot-com burst and the 2008 economic crisis might just be the blueprint today's business leaders need. The Apple co-founder spoke to Fortune in 2008 about the then-economic downturn. “What I told our company was that we were just going to invest our way through the downturn,” he said. “That we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place—the last thing we were going to do is lay them off.” Instead, Jobs revealed he was upping the company's R&D (research and develop
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