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Disney, Max streaming bundle highlights industry push to 'follow the consumer' [Yahoo! Finance]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
"Ultimately, you've got to follow the consumer," WBD CEO David Zaslav said during the company's first quarter earnings call on Thursday. "We need to come together ourselves and provide a better consumer experience, a more compelling and exciting offering, or there will be other companies who'll do it for us." The bundle, announced late Wednesday, will bring together Disney+, Hulu, and Max streaming services with a launch date set for this summer in the US. Customers will be able to sign up for the package, with or without ads, on any of the three platforms. Although pricing has not yet been disclosed, WBD management said on the call the service "will be priced very attractively for the consumer" with the Hulu and Disney+ $9.99 ad-supported bundle ($19.99 for ad free) serving as the baseline. The developments come as media companies face pressure from investors to scale their streaming services and achieve profitability. At the same time, the companies are dealing with more comp
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