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How Tim Cook Turned Apple Into A Media Powerhouse [Yahoo! Finance]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
Getty Images For most of its history under late co-founder Steve Jobs, Apple was very much defined by expensive consumer gadgets like Macs, iPods, iPhones, and iPads. Indeed, starting from the company's founding through Jobs' death in 2011, the center of gravity inside Apple never really wavered: It was all about beautifully designed hardware that customers lined up on release day to buy. The Tim Cook era at Apple, meanwhile, didn't so much turn that playbook on its head as extend it. Over time, Jobs' now-outgoing successor (Cook will become Apple's executive chairman in September, passing the torch to hardware engineering senior VP John Ternus as CEO) layered something else on top of Apple's gadget-heavy strategy: A media ecosystem encompassing music, TV, movies, and journalism that would go on to profoundly reshaped the iPhone maker. So much so, that Apple is now arguably one of the most important media companies in the world thanks to services like Apple Music and Apple TV
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- Tim Cook Is Stepping Down as Apple CEO, and John Ternus Is Taking Over [Yahoo! Finance][Yahoo! Finance]
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