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Is Apple Committed To Smart Glasses? [Forbes]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
beginning of a multi-year effort to develop hardware capable of realizing its AR ambitions. This announcement signaled Apple's intention to integrate AR deeply into its ecosystem, leveraging the iPhone and iPad as platforms for AR experiences and setting the stage for future innovations. Later that day, I had the opportunity to speak privately with Tim Cook and asked him about his vision for AR. He told me he envisioned a world augmented by digital virtual information, directions, and relative data at a glance. His most important comment to me was that he believed that AR may be Apple's most significant contribution to our digital world, which is an amazing statement given the iPhone's incredible impact on our world. He also said that it may be many years before we get the proper form factor for AR and suggested it would be some glasses that would be acceptable to everyone and not geeky goggles or bulky VR headsets. It's been eight years since Apple introduced the ARKit. While App
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