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Pixalate's February 2024 Ad Fraud Research on Global CTV App Spoofing for Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV: 4.6% of CTV Traffic is Spoofed - ESPN, Fubo, Among Most-Spoo...
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US:NASDAQ Investor Relations: investor.apple.com
LONDON, March 28, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the February 2024 Connected TV (CTV) App Spoofing Reports for Roku Amazon Fire TV Samsung Smart TV , and Apple TV This report covers CTV App Spoofing numbers in February 2024 on apps found in the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores. For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural CTV App Spoofing Report and view the FAQs there. Global Open Programmatic CTV App Spoofing Numbers: February 2024 Pixalate's data science team found that 4.6% of global traffic in CTV was “spoofed” in February 2024. The breakdown by platform is as follows: Roku: 2.8% Amazon Fire TV: 10.1% Samsung Smart TV: 3.4% Apple TV: 4.6% Fraudulent actors can utilize app spoofing - a form of invalid traffic (IVT) - to mis
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