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Stockreport

Apple says, 'We're sorry' for 'Crush' iPad Pro ad that seems to demolish creativity [USA TODAY]

Apple Inc. (AAPL)  More Company Research Source: USA TODAY
Last apple inc. earnings: 4/30 04:30 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.apple.com
USA TODAY 's latest advertisement crushed it – and not in a good way. The 1-minute ad meant to highlight the thinness of the new iPad Pro touched a nerve among some in the creative community – maybe because the analogy hit too close to home at a time when In the ad, an imaginary trash compactor-like contraption crushes musical instruments, a record player, a TV, a video game arcade machine, a sculpture and a painting, a chess board, computers, books, sketches and cans of paint – with a rainbow of colors spilling over the side like blood – to produce an iPad. Entitled "Crush!," the ad landed Tuesday on YouTube and , the social media platform formerly known as Twitter. It was meant to promote the tech giant's event Wednesday about But reaction was so negative that on Thursday, the company issued a mea culpa. "Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world,” Apple marketing vice president To [Read more]
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Stockreport

Apple says, 'We're sorry' for 'Crush' iPad Pro ad that seems to demolish creativity [USA TODAY]

Apple Inc.  (AAPL) 
More Company Research Source: USA TODAY
Last apple inc. earnings: 4/30 04:30 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.apple.com
USA TODAY 's latest advertisement crushed it – and not in a good way. The 1-minute ad meant to highlight the thinness of the new iPad Pro touched a nerve among some in the creative community – maybe because the analogy hit too close to home at a time when In the ad, an imaginary trash compactor-like contraption crushes musical instruments, a record player, a TV, a video game arcade machine, a sculpture and a painting, a chess board, computers, books, sketches and cans of paint – with a rainbow of colors spilling over the side like blood – to produce an iPad. Entitled "Crush!," the ad landed Tuesday on YouTube and , the social media platform formerly known as Twitter. It was meant to promote the tech giant's event Wednesday about But reaction was so negative that on Thursday, the company issued a mea culpa. "Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world,” Apple marketing vice president To [Read more]
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AAPL
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Price Change %
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%
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EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
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Low:
%
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%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
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%
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%
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EVENT DAY
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PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS