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Technology crushing human creativity? Apple's new iPad ad has struck a nerve online [Globe and Mail, The (Toronto, Canada)]

Apple Inc. (AAPL)  More Company Research Source: Globe and Mail, The
Last apple inc. earnings: 4/30 04:30 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.apple.com
The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every creative instrument artists and consumers have used over the years – from a piano and record player, to piles of paint, books, cameras and relics of arcade games. Resulting from the destruction? A pristine new iPad Pro. “The most powerful iPad ever is also the thinnest,” a narrator says at the end of the commercial. Apple's intention seems straightforward: Look at all the things this new product can do. But critics have called it tone-deaf – with several marketing experts noting the campaign's execution didn't land. “I had a really disturbing reaction to the ad,” said Americus Reed II, professor of marketing at The Wharton School of the University of Pennsylvania. “I understood conceptually what they were trying to do, but ... I think the way it came across is, here is technology crushing the life of that nostalgic sort of joy (from former times).” The ad also arrives durin [Read more]
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Stockreport

Technology crushing human creativity? Apple's new iPad ad has struck a nerve online [Globe and Mail, The (Toronto, Canada)]

Apple Inc.  (AAPL) 
More Company Research Source: Globe and Mail, The
Last apple inc. earnings: 4/30 04:30 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.apple.com
The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every creative instrument artists and consumers have used over the years – from a piano and record player, to piles of paint, books, cameras and relics of arcade games. Resulting from the destruction? A pristine new iPad Pro. “The most powerful iPad ever is also the thinnest,” a narrator says at the end of the commercial. Apple's intention seems straightforward: Look at all the things this new product can do. But critics have called it tone-deaf – with several marketing experts noting the campaign's execution didn't land. “I had a really disturbing reaction to the ad,” said Americus Reed II, professor of marketing at The Wharton School of the University of Pennsylvania. “I understood conceptually what they were trying to do, but ... I think the way it came across is, here is technology crushing the life of that nostalgic sort of joy (from former times).” The ad also arrives durin [Read more]
IMPACT SNAPSHOT
EVENT TIME:
AAPL
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
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%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS