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Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: ‘Never ask what I would do' [Yahoo! Finance]
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Many companies are inextricably tied to their iconic founders—from Mark Zuckerberg being the face of Meta , to Warren Buffett leading Berkshire Hathaway for decades. But when it came time for Tim Cook to take the reins of Apple , the brand's late cofounder Steve Jobs instructed him to forge his own path at the $3.83 trillion technology giant. “[Jobs'] advice to me was ‘Never ask what I would do, just do the right thing,'” Cook told CBS Sunday Morning in a recent interview It was a lesson that Jobs had learned while working with Disney —the Apple cofounder was also one of the three founding fathers of Pixar Animation Studios , purchasing the group from LucasFilm in 1986. Entertainment behemoth Disney later acquired Pixar in 2006, and during his work at the company, Jobs picked up on a trend. “He had watched Disney go through this paralysis of sitting around and talking about what Walt [Disney] would do,” Cook explained. “And he did not want that for Apple.” The Apple CEO expla
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