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Tim Cook started courting Donald Trump with a phone call. It worked. [Business Insider]
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MANDEL NGAN/AFP via Getty Images This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Tim Cook and Donald Trump don't seem like natural allies, at all. But Cook unlocked Trump fairly early in Trump's first term. The secret: understanding that Trump wants personal attention from rich and powerful people. AI-generated summary Summaries are generated by an AI model trained on Business Insider's articles. AI may make mistakes or provide inaccurate/incomplete information. We're unable to load that answer right now. Please try again. How did Cook's strategy differ from others? How do tariffs impact tech companies? Why do politicians value corporate attention? What role do tech CEOs play in politics? What defines a successful CEO-President bond? Tim Cook's record is pretty clear: Under his watch, Apple didn't create a world-changing product. But it posted world-beating sales, and the
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- Jim Cramer says Tim Cook accomplished something ‘almost impossible' as Apple CEO [CNBC][CNBC]
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