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'We've evolved': Netflix explains decision to stop reporting crucial subscriber data [Yahoo! Finance]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
"We've evolved and we're going to continue to evolve," Netflix co-CEO Greg Peters said about the decision while speaking during the company's first quarter earnings call on Thursday. Along with subscribers, the company will also stop reporting a key profitability metric — average revenue per member, or ARM. Peters cited Netflix's shifting revenue model, which now includes its advertising tier and "extra member" fees , as a prime reason for the decision. These "are things that aren't directly connected to the number of members," he said. The executive added the streamer has also " evolved our pricing and plans with multiple tiers and different price points across different countries." Therefore, he said, "each incremental member has a different business impact." "All of that means, by the historical simple math that we all did, the number of members [multiplied by] the monthly price is increasingly less accurate in capturing the state of the business," Peters said, although
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