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What Tim Cook taught us about succeeding a legend [Yahoo! Finance]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
Cook has said he'll step down in September, making way for John Ternus. Tim Cook took on the daunting task of succeeding Steve Jobs as Apple CEO — and led the tech giant to even greater heights. Vanishingly few people would have dared follow Jobs , Apple's iconic cofounder who reshaped how the world works with revolutionary devices such as the iPod and iPhone. Yet Cook pulled off what few thought possible: taking Apple to the next level . During his nearly 15 years in charge, Apple has roughly quadrupled its annual net sales and net income to over $400 billion and $100 billion respectively, propelling its market capitalization from around $350 billion to $4 trillion. As Cook prepares to make way for his own successor — Apple's hardware chief John Ternus — in September, there are clear lessons to be learned from his success in following a legendary CEO. 1. Keep what works Cook has safeguarded the core values that Jobs instilled at Apple. He recently told "CBS Sunday Morn
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