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Booking Holdings Inc. (BKNG): A Bull Case Theory [Yahoo! Finance Canada]
Last booking holdings inc. earnings: 2/26 04:04 pm
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Lucky Business/Shutterstock.com Booking Holdings Inc. (BKNG) is undergoing a transformative shift from a traditional online travel agency into a fintech-style payments infrastructure, a change that Wall Street has largely overlooked. Currently, 72% of bookings run through its merchant-of-record model, up from 50% two years ago, allowing Booking to collect payments upfront, hold them, and settle later. This structural shift generates incremental revenue faster than associated costs, delivering fintech-like margins with 47% EBITDA this quarter, while providing working capital advantages and payment float. The merchant model also powers the Genius loyalty program and Connected Trip bundling, increasing customer lifetime value, reducing churn, and reinforcing network effects across hotels, flights, and cars. Booking's recent $457 million KAYAK impairment signals a deliberate move away from commoditized meta-search toward high-margin transaction infrastructure, which AI tools cannot r
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NEWS
- Booking (NASDAQ:BKNG) had its price target lowered by analysts at Wedbush from $6,000.00 to $5,500.00. They now have an "outperform" rating on the stock.[MarketBeat]
- Booking Holdings Inc. (BKNG): A Bull Case Theory [Yahoo! Finance][Yahoo! Finance]
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BKNG
SEC Filings
SEC Filings
- 2/3/26 - Form 4
- 2/2/26 - Form 144
- 1/16/26 - Form 4
- BKNG's page on the SEC website
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