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9 rising stars of brand marketing share how they're using AI and their advice for entry-level marketers [Business Insider]
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This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in AI is transforming marketing, from data analytics to producing ad campaigns. We asked Business Insider's 2026 Rising Stars of Brand Marketing how they are using the tech. They also shared their advice for entry-level marketers. Marketers have been quick to embrace the era of artificial intelligence A recent Gartner study of 402 senior marketers from North America and Europe found that 65% of CMOs think AI will dramatically change their roles over the next two years. We asked Business Insider's 2026 Rising Stars of Brand Marketing honorees how they use AI in their day-to-day work — and which tools they rely on most. These marketing professionals are using tools like Midjourney and Microsoft's Copilot to pressure-test creative ideas, spin up visuals and narratives for presentations, and eliminate busywork, creating more space for marketin
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