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Co-creator behind divisive Coca-Cola ad doubles down: 'I'm super proud of that ad' [Yahoo! Finance]
Last coca-cola company (the) earnings: 4/21 05:55 am
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What's happening? In 2024, Coca-Cola debuted its first-ever AI-generated Christmas commercial, drawing significant backlash. Undeterred, Coke went the AI route for its 2025 Christmas ad, once again generating overwhelmingly negative feedback. After the second generative-AI Coca-Cola Christmas commercial proved as unpopular as the first, Coca-Cola's Global Vice President & Head of Generative AI, Pratik Thakar, signaled the beverage giant wanted to embrace that discord. Business Insider profiled the use of generative AI among CPGs, or "consumer packaged goods" brands, and executives argued in favor of outsourcing in-house creative work to robots. Silverside AI founder Johnny Rohrback works with Coca-Cola and other food and beverage brands; the outlet observed that "social media sentiment was largely negative" for the 2025 Coke spot but acknowledged it was the "most talked about" due to the controversy. "I'm super proud of that ad," Rohrback admitted, citing what Business In
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