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Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it [Yahoo! Finance]

Coca-Cola Company (The) (KO)  More Company Research Source: Yahoo! Finance
Last coca-cola company (the) earnings: 4/21 05:55 am Check Earnings Report
US:NYSE Investor Relations: coca-colacompany.com/investors
The company is slashing prices to course correct, but its efforts may be too little too late. Ahead of the Super Bowl, Frito-Lay , a subsidiary of PepsiCo , started cutting prices on its portfolio of chips products like Lay's, Doritos, Cheetos, and Tostitos by 15% as consumers sought cheaper options. The quick pivot on chip prices comes after years of price increases that have cut the company's market value by $50 billion since its highs in 2023. “People shouldn't have to choose between great taste and staying within their budget,” said PepsiCo U.S. Foods CEO Rachel Ferdinando in a statement ahead of the price decrease. In the beverage business, Pepsi's products come in second to Coca-Cola , but thanks to the dominance of Frito-Lay, which owns nearly 60% of the U.S. salty snacks market , it has some pricing power that has helped make it PepsiCo's moneymaker. In 2024, Frito-Lay made up about 27% of the company's revenue. Yet this power combined with a pandemic-era push to accom [Read more]
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Stockreport

Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it [Yahoo! Finance]

Coca-Cola Company (The)  (KO) 
More Company Research Source: Yahoo! Finance
Last coca-cola company (the) earnings: 4/21 05:55 am Check Earnings Report
US:NYSE Investor Relations: coca-colacompany.com/investors
The company is slashing prices to course correct, but its efforts may be too little too late. Ahead of the Super Bowl, Frito-Lay , a subsidiary of PepsiCo , started cutting prices on its portfolio of chips products like Lay's, Doritos, Cheetos, and Tostitos by 15% as consumers sought cheaper options. The quick pivot on chip prices comes after years of price increases that have cut the company's market value by $50 billion since its highs in 2023. “People shouldn't have to choose between great taste and staying within their budget,” said PepsiCo U.S. Foods CEO Rachel Ferdinando in a statement ahead of the price decrease. In the beverage business, Pepsi's products come in second to Coca-Cola , but thanks to the dominance of Frito-Lay, which owns nearly 60% of the U.S. salty snacks market , it has some pricing power that has helped make it PepsiCo's moneymaker. In 2024, Frito-Lay made up about 27% of the company's revenue. Yet this power combined with a pandemic-era push to accom [Read more]
IMPACT SNAPSHOT
EVENT TIME:
KO
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS