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E-Commerce as a Retail Channel for the Soft Drinks Industry: Optimising Pricing and Packaging for the Online Consumer [Yahoo! Finance]
Last coca-cola company (the) earnings: 4/21 05:55 am
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US:NYSE Investor Relations: coca-colacompany.com/investors
E-commerce represents a small but thriving global retail channel for soft drinks. This briefing examines e-commerce data across 15 markets, focusing on soft drinks brands' performance in 2023. Leading brands, categories and retailers for online beverages are explored in the context of wider consumer trends in drinks. Key Findings Soft drinks e-commerce winners are using limited time offers, exciting flavours and seasonal opportunities Harnessing seasonal opportunities and increasingly trend-sensitive online consumers is emerging as a common thread among online beverage success stories. Whether through online exclusives (eg Coca-Cola's Happy Tears on TikTok Shop) or expanding the appeal of functional categories (like powder mixes) - new or exciting flavours are an important marketing tool online. Drinks companies invest online to sell - but principally to build their brands and maintain relevance Leading global suppliers of soft drinks continue to feel the impact of upstart,
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NEWS
NEWS
- The Coca-Cola Company (NYSE:KO) Q1 2024 Earnings Call Transcript [Yahoo! Finance][Yahoo! Finance]
- The Coca-Cola Company (NYSE: KO) had its price target raised by analysts at Barclays PLC from $68.00 to $69.00. They now have an "overweight" rating on the stock.[MarketBeat]
- The Coca-Cola Company Announces Election of Corporate Officers and Declares Regular Quarterly Dividend[Business Wire]
- Coca-Cola: Earnings Not Enough To Support Uptrend (Technical Analysis) [Seeking Alpha][Seeking Alpha]
- The Coca-Cola Company (NYSE: KO) had its price target raised by analysts at UBS Group AG from $70.00 to $72.00. They now have a "buy" rating on the stock.[MarketBeat]
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SEC Filings
SEC Filings
- 5/2/24 - Form S-8
- 5/2/24 - Form S-8
- 5/2/24 - Form 8-K
- KO's page on the SEC website
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