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Jesse Itzler Once Name-Dropped Matt Damon To Coca-Cola's CEO And Even Got The Actor To Climb A Coconut Tree, Then He Landed The Deal [Yahoo! Finance]
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While training for a 100-mile race, Itzler experimented with various hydration products and discovered coconut water. Recognizing its potential in the U.S., where few brands existed, he launched a company called Coco+ , which eventually merged with Zico Coconut Water, partnering with entrepreneur Mark Rampolla By 2012, Zico was ready to pitch to Coca-Cola, but the meetings were initially underwhelming. Don't Miss: The AI Marketing Platform Backed by Insiders from Google, Meta, and Amazon — Invest at $0.85/Share If there was a new fund backed by Jeff Bezos offering a 7-9% target yield with monthly dividends would you invest in it Itzler's breakthrough came from a casual visit to actor Damon's Miami home. Damon, who had a coconut tree in his backyard, expressed enthusiasm for Itzler's venture. "If anything happens with this company, keep me updated. This is something I may want to get involved with," Damon told him, which Itzler recalled in 2024. When the Coca-Cola pi
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