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McDonald's $5 value meal is coming in June — but will only be around for a month [Fortune]
Last coca-cola company (the) earnings: 4/21 05:55 am
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US:NYSE Investor Relations: coca-colacompany.com/investors
Starting June 25, the company will offer four items, a McChicken or McDouble burger, a four piece chicken nuggets, fries and a drink—for just five bucks. But that offer will only last for a month. The deal delivers on a promise made by CEO Chris Kempczinski, who said the company would increase the number of cost-effective menu items after McDonald's missed earning expectations for the first time in almost four years in 2023's fourth quarter Kempczinski, at the time, conceded people making less than $45,000 per year—who were at one time, the chain's core customer base—were no longer dining at McDonald's. Overall fast-food traffic was down 3.5% in the first quarter compared to a year ago, as prices have largely risen across the board. To avoid losing money on the value meal deal , McDonalds is working with The Coca-Cola Company, which will subsidize the specials, kicking in $4.6 million, The Wall Street Journal reports . Coca-Cola works with partners routinely for promotions. M
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