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Coca-Cola reasserts fast-food dominance over Pepsi in new campaign [Yahoo! Finance]

Coca-Cola Company (The) (KO)  More Company Research Source: Yahoo! Finance
Last coca-cola company (the) earnings: 4/21 05:55 am Check Earnings Report
US:NYSE Investor Relations: coca-colacompany.com/investors
Dive Brief: Coca-Cola is bringing together more than a dozen of its food service partners for a new “And a Coke” national campaign, per details shared with Marketing Dive. Three 30-second spots demonstrate how diverse customers at different chains, including Domino's, Popeyes and Wendy's, are united by their beverage orders. The campaign reasserts Coke as the beverage of choice at fast-food chains and counters years of marketing from rival Pepsi that has positioned that soda as a better pairing for food. Dive Insight: For the first time, Coca-Cola is bringing together some of its major food service partners for a campaign that positions the soda as the beverage of choice at most QSR spots, across categories including pizza, burgers, sandwiches and chicken. Arby's, Culver's, Domino's, Five Guys, Jack in the Box, Jimmy John's, Panda Express, Popeyes, Sonic, Wendy's, Whataburger, White Castle and Wingstop are featured in the campaign. Three 30-second spots demonstrate the ra [Read more]
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Stockreport

Coca-Cola reasserts fast-food dominance over Pepsi in new campaign [Yahoo! Finance]

Coca-Cola Company (The)  (KO) 
More Company Research Source: Yahoo! Finance
Last coca-cola company (the) earnings: 4/21 05:55 am Check Earnings Report
US:NYSE Investor Relations: coca-colacompany.com/investors
Dive Brief: Coca-Cola is bringing together more than a dozen of its food service partners for a new “And a Coke” national campaign, per details shared with Marketing Dive. Three 30-second spots demonstrate how diverse customers at different chains, including Domino's, Popeyes and Wendy's, are united by their beverage orders. The campaign reasserts Coke as the beverage of choice at fast-food chains and counters years of marketing from rival Pepsi that has positioned that soda as a better pairing for food. Dive Insight: For the first time, Coca-Cola is bringing together some of its major food service partners for a campaign that positions the soda as the beverage of choice at most QSR spots, across categories including pizza, burgers, sandwiches and chicken. Arby's, Culver's, Domino's, Five Guys, Jack in the Box, Jimmy John's, Panda Express, Popeyes, Sonic, Wendy's, Whataburger, White Castle and Wingstop are featured in the campaign. Three 30-second spots demonstrate the ra [Read more]
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