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Coca-Cola sales are climbing — and ‘shrinkflation' is the sly way it's keeping fans buying more [Yahoo! Finance]
Last coca-cola company (the) earnings: 4/21 05:55 am
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US:NYSE Investor Relations: coca-colacompany.com/investors
On Tuesday, the company reported an increase in sales at the start of the year, raking in $12.5 billion over three months and raising shares by 5% — a notable find, considering the simultaneous steadily rising costs of cans, bottles and packaging. Increased conflict in the Middle East has also contributed to this price hike, as certain supplies, like PET plastic and aluminum, have become more difficult to acquire. Even amid “shrinkflation,” diehard Coca-Cola fans still want more. Maksim – stock.adobe.com While other food and beverage companies struggle amidst changing times, company chief John Murphy disclosed that Coca-Cola has kept afloat — and thrived — due to selling slightly smaller bottles and cans of its products. The practice is colloquially known as “shrinkflation,” meaning that the price appears lower, but consumers are really getting less for their money. In a conference call with reporters, new Coca-Cola CEO Henrique Braun said that even under increased financia
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