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Sprite Doubles Down on Street Cred to Win Over Gen Z [Yahoo! Finance]

Coca-Cola Company (The) (KO)  More Company Research Source: Yahoo! Finance
Last coca-cola company (the) earnings: 4/21 05:55 am Check Earnings Report
US:NYSE Investor Relations: coca-colacompany.com/investors
Sprite has shaped itself around street culture since the 1960s, becoming the first major soda brand to align with hip-hop and building an early presence in basketball before either appealed to marketers. Now, with the launch of its new global platform, "It's That Fresh," the brand is doubling down on that DNA. Rolling out across 180 markets beginning with a London event on March 19, the platform introduces new visual and sonic identities alongside global partnerships spanning music, basketball, spicy food, fashion, and street culture. More than a tagline, "It's That Fresh" reflects how Sprite engages with culture, according to Santiago Iturralde, president of global category, sparkling flavors at The Coca-Cola Company. “It's bigger than a marketing campaign,” Iturralde told ADWEEK. “It's the way the brand sees culture and behaves.” The launch comes as Sprite has risen to become the third-favorite soft drink in the U.S. , surpassing Pepsi for the first time last year. It sti [Read more]
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Stockreport

Sprite Doubles Down on Street Cred to Win Over Gen Z [Yahoo! Finance]

Coca-Cola Company (The)  (KO) 
More Company Research Source: Yahoo! Finance
Last coca-cola company (the) earnings: 4/21 05:55 am Check Earnings Report
US:NYSE Investor Relations: coca-colacompany.com/investors
Sprite has shaped itself around street culture since the 1960s, becoming the first major soda brand to align with hip-hop and building an early presence in basketball before either appealed to marketers. Now, with the launch of its new global platform, "It's That Fresh," the brand is doubling down on that DNA. Rolling out across 180 markets beginning with a London event on March 19, the platform introduces new visual and sonic identities alongside global partnerships spanning music, basketball, spicy food, fashion, and street culture. More than a tagline, "It's That Fresh" reflects how Sprite engages with culture, according to Santiago Iturralde, president of global category, sparkling flavors at The Coca-Cola Company. “It's bigger than a marketing campaign,” Iturralde told ADWEEK. “It's the way the brand sees culture and behaves.” The launch comes as Sprite has risen to become the third-favorite soft drink in the U.S. , surpassing Pepsi for the first time last year. It sti [Read more]
IMPACT SNAPSHOT
EVENT TIME:
KO
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS