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Adidas built a brand on Black celebrities but workers say it fell short on its own DEI efforts [Fortune]
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With inspirational commercials and a hugely popular sneaker collaboration, the global apparel brand has managed to leverage Black talent for billions worth of business gains . But as Fortune 's Lila MacLellan writes in a blockbuster new feature, they've done so while workers say the company has been failing their own employees when it comes to internal DEI efforts. Current and former Adidas managers and executives told her about an exodus of top Black management, a tone deaf attitude towards Black employees, and a dismissive attitude towards Black employees who warned the company about the risks of working with Ye years before his anti-Semitic meltdown. One former employee, who worked as a marketer for Ye's Yeezy sneaker collaboration, described on a podcast going to the company's leadership team about anti-Black comments the musician made back in 2018. “My question was, How can you expect me to show up to work and give all that I give to this team,” he said, “if we don't feel
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