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Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV
Last comcast corporation - class a earnings: 4/30 07:00 am
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Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S&P Global Mobility, and others.Comcast Advertising delivers Prime Video access for local and SMB advertisers through a new Amazon Ads partnership. NEW YORK--(BUSINESS WIRE)--Today at the IAB NewFronts, Comcast Advertising, the advertising division of Comcast, announced Comcast Advertising’s Outcomes+, a new solution that gives advertisers unparalleled targeting and attribution across the company’s premium TV and streaming inventory. Powered by Comcast’s unique combination of media, data, and technology, Outcomes+ delivers enhanced outcomes with a portfolio of AI-powered products activated by Comcast’s first-party data and attribution products backed by best-in-class partnerships.Additionally, Comcast Advertising announced a new partnership with Amazon Ads, giving its local and small-to
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