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Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across Screens to Help Content Owners Improve Discoverability [Yahoo! Finance]
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US:NASDAQ Investor Relations: cmcsa.com/investors
NEW YORK, May 01, 2024 BUSINESS WIRE )--Today, Comcast Advertising released a report titled, Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content . This new global report analyzes trends of how consumers navigate and discover TV content across traditional and streaming in the U.S. and EUR. The findings come at a pivotal point for the industry as audiences are searching across multiple apps and services, with only 25% of viewers surveyed stating that all their content can be accessed in one place. Its custom insights and actionable considerations are designed to help platforms and content owners strengthen their offerings and enhance the consumer experience. According to the report, nearly 2 in 3 U.S. viewers are spending more than 6 minutes searching for something to watch - with 51% stating that the difficulty in finding new content can get frustrating. "In today's unbundled world of TV, consumers face a lot of challenges when it comes to discov
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