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Blockbuster ratings start to vindicate NBC's $7.75 billion bet on the Olympics [Fortune]
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Recommended Video With NBC having its most-watched Winter Games in 12 years, those concerns appear to have quieted. According to Nielsen and Adobe Analytics, NBC averaged 24 million viewers across its prime afternoon coverage (2-5 p.m. EST) and Primetime in Milan (8-11 p.m. EST and PST) through Friday. That is a 94% improvement over the 2022 Beijing Games. This is the second straight Olympics where viewers have returned in large numbers. The 2024 Paris Summer Games were up 82% from 2021 in Tokyo. Complete numbers from the 17 days — including the United States' 2-1 overtime victory over Canada in men's hockey Sunday morning — are expected to be released on Monday. “I think that the Paris Games deserve a lot of the credit for rejuvenating that interest and enthusiasm, and some of that momentum continued through to Milan,” NBC Sports President Rick Cordella said from Milan. Molly Solomon, NBC's president and executive producer for the Olympics, and her team also deserve cred
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