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FreeWheel Launches New Partner Portal, Advancing Its Open Platform Strategy for Streaming Advertising
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New centralized hub lets partners build once, deploy broadly to quickly deliver CTV-first and AI-powered solutions to premium publishersLaunch Partners include DanAds, Operative, Placements AI, Swivel, and Watching That NEW YORK--(BUSINESS WIRE)--FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today announced the launch of Partner Portal, a centralized hub that enables partners to create, test and scale solutions for premium publishers. Partner Portal accelerates innovation by enabling specialized, publisher specific applications on top of FreeWheel’s operating system, spanning areas such as AI-driven optimization, planning, and automation to address the distinct needs and objectives of the premium TV ecosystem. Among the first partners to integrate with Partner Portal are DanAds, Operative, Placements AI, Swivel, and Watching That.As streaming becomes central to TV advertising, the industry’s pace of innovation has not always kept up. Fra
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