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Stockreport

How an early Kanye West scandal showed Adidas' massive DEI shortcomings [Fortune]

Comcast Corporation - Class A (CMCSA)  More Company Research Source: Fortune
Last comcast corporation - class a earnings: 4/30 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: cmcsa.com/investors
Adidas recently shared upbeat Samba-fueled sales figures and an optimistic forecast . However, as I reported in a feature story published last week, its current turnaround obscures a reversal at the company that's likely to have a long-term financial impact. There's been an exodus of Black talent at the German athleticwear maker since 2020, when corporate America, including Adidas, faced a racial reckoning. That year, a coalition of 12 Black employees pushed the firm to take on ambitious DEI goals. Most members of that collective have since left. What's more, nearly all Black leaders at the VP level and above in Adidas's North America HQ have departed since early 2023. Many were “micro-aggressed” out the door, as one former employee said. One example: A Black senior leader recalled being asked in a meeting with the company's executive board, “Why do Black men like to shoot people?” The spectacular collapse of Adidas's partnership with Ye, the rapper formerly known as Kanye West, [Read more]
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Stockreport

How an early Kanye West scandal showed Adidas' massive DEI shortcomings [Fortune]

Comcast Corporation - Class A  (CMCSA) 
More Company Research Source: Fortune
Last comcast corporation - class a earnings: 4/30 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: cmcsa.com/investors
Adidas recently shared upbeat Samba-fueled sales figures and an optimistic forecast . However, as I reported in a feature story published last week, its current turnaround obscures a reversal at the company that's likely to have a long-term financial impact. There's been an exodus of Black talent at the German athleticwear maker since 2020, when corporate America, including Adidas, faced a racial reckoning. That year, a coalition of 12 Black employees pushed the firm to take on ambitious DEI goals. Most members of that collective have since left. What's more, nearly all Black leaders at the VP level and above in Adidas's North America HQ have departed since early 2023. Many were “micro-aggressed” out the door, as one former employee said. One example: A Black senior leader recalled being asked in a meeting with the company's executive board, “Why do Black men like to shoot people?” The spectacular collapse of Adidas's partnership with Ye, the rapper formerly known as Kanye West, [Read more]
IMPACT SNAPSHOT
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%
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TIME AND VELOCITY ANALYSIS