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Media Companies Continue To Bundle Streaming Properties: Here's Why [Forbes]
Last comcast corporation - class a earnings: 4/30 07:00 am
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Comcast recently announced plans to bundle Peacock with rivals Netflix and Apple TV+. This strategy has been compared to the bundling of cable TV. Of streaming video, Roberts noted, “We've been bundling successfully and creatively for 60 years, and so this is the latest iteration of that.” (Photo by Drew Angerer/Getty Images) Media companies are looking to bolster their streaming platforms by bundling with rival providers. The strategy comes at a time when streamers are continuing to increase subscriber fees, sell ads, reduce churn and become profitable. The most recent bundling announcement came earlier this week when Comcast announced their Xfinity broadband, mobile and/or cable TV subscribers will be eligible to access Apple TV+, Netflix and Peacock At present, an ad supported tier of Netflix costs $6.99, the ad supported Peacock Premium costs $5.99 and the monthly fee for Apple TV+ is $9.99. Comcast's new offering, dubbed Streamsaver, will cost $15 each month. When compared to
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