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Stockreport

Why TV Wins: New Comcast Research Shows TV Multiplies Ad Recall, Engagement, and Action

Comcast Corporation - Class A (CMCSA)  More Company Research Source: Business Wire
Last comcast corporation - class a earnings: 4/30 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: cmcsa.com/investors
New “TV Makes Memories” research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower-funnel results when combined. NEW YORK--(BUSINESS WIRE)--Comcast Advertising, the advertising division of Comcast, today released new findings from its latest TV Makes Memories research, demonstrating TV‘s role as a full-funnel driver of performance—and the engine that makes every other advertising channel work harder.The research shows that TV across traditional and streaming not only builds strong awareness, it creates durable brand memory that directly fuels consumer action.According to the study, brand recall increases when TV is part of the media mix compared to standalone channel efforts. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts.“It’s one thing to capture attention, it’s another thing to create a memory that elevates engagement. TV does both of these things better than any other medium," [Read more]
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Stockreport

Why TV Wins: New Comcast Research Shows TV Multiplies Ad Recall, Engagement, and Action

Comcast Corporation - Class A  (CMCSA) 
More Company Research Source: Business Wire
Last comcast corporation - class a earnings: 4/30 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: cmcsa.com/investors
New “TV Makes Memories” research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower-funnel results when combined. NEW YORK--(BUSINESS WIRE)--Comcast Advertising, the advertising division of Comcast, today released new findings from its latest TV Makes Memories research, demonstrating TV‘s role as a full-funnel driver of performance—and the engine that makes every other advertising channel work harder.The research shows that TV across traditional and streaming not only builds strong awareness, it creates durable brand memory that directly fuels consumer action.According to the study, brand recall increases when TV is part of the media mix compared to standalone channel efforts. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts.“It’s one thing to capture attention, it’s another thing to create a memory that elevates engagement. TV does both of these things better than any other medium," [Read more]
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