Stockreport
Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences
Last comscore, inc. earnings: 2/27 04:05 pm
Check Earnings Report
US:NASDAQ Investor Relations: ir.comscore.com/investor-relations
RESTON, Va. and NEW YORK, March 05, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP today announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support leading political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalize Proximic Political Audiences at scale across premium CTV inventory. As political campaigns gear up for pivotal House, Senate, and Gubernatorial races in 2026, advertisers face increasing pressure to unify fragmented media strategies. Working with activation partners such as MiQ, Proximic Political Audiences align CTV targeting with verified linear TV exposure, helping campaigns improve incremental reach by adjusting advertising across screens with precision. “Political campaigns can’t
[Read more]
| IMPACT SNAPSHOT | EVENT TIME: | SCOR | ||||
|---|---|---|---|---|---|---|
|
Last Price
|
Price Change
|
Price Change %
|
Volume Shares
|
Max Up
|
Max Down
|
Volume Ratio
%
|
Performance comparison
Updated
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| LAST PRICE | ||
| VWAP | ||
|
High:
|
MAX UP |
High:
|
|
Low:
|
MAX DOWN |
Low:
|
|
%
|
POST NEWS RANGE |
%
|
|
|
PRICE CHANGE |
|
|
|
PRICE CHANGE PERCENTAGE |
|
|
|
S&P 500 (SPX) |
|
|
%
|
VOLUME RATIO |
%
|
| VOLUME (SHARES) | ||
| TICKS | ||
|
|
AVG SHARES PER TRADE |
|
Don't Miss Out On The Next BIG Stock Move
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS
Be the first to know
Opt in for alerts from News Quantifed
Opt-in for
SCOR alerts
SCOR alerts
from News Quantified
Movers & Shakers
The biggest gainers and losers and WHY it moved
SCOR alerts
High impacting comScore, Inc. news events
Weekly update
A roundup of the hottest topics
SCOR
NEWS
NEWS
- Channel Factory Names Nate Turner to Lead Political and Advocacy Sales as Digital Video Reshapes the 2026 Election Cycle [Yahoo! Finance][Yahoo! Finance]
- Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences [Yahoo! Finance][Yahoo! Finance]
- Comscore to Announce Fourth Quarter and Full Year 2025 Financial Results [Yahoo! Finance][Yahoo! Finance]
- Comscore to Announce Fourth Quarter and Full Year 2025 Financial Results[GlobeNewswire]
- 'Scream 7' rules the box office with record opening weekend [USA TODAY][USA TODAY]
- More
SCOR
SEC Filings
SEC Filings
- 2/24/26 - Form 5
- 2/17/26 - Form SCHEDULE
- 2/3/26 - Form SCHEDULE
- SCOR's page on the SEC website
- More