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Hollywood has an IP problem: Box office sales are banking on franchise hits that keep falling flat [CNBC]
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But big-name installments like “Wicked: For Good” and “Avatar: Fire and Ash” have been underperforming ticket sales expectations. Film studios run the risk of overexposing a popular franchise, or turning off an established fan base if the content doesn't land. In this article Moviegoers will find a wealth of familiar franchises on the big screen this year. It may not be enough to save the box office. New entrants from popular film series dominate the movie slate in the next 12 months. The 2026 schedule features releases from Star Wars, Marvel, DC Comics, Toy Story, Super Mario Bros., Hunger Games, Scream, Scary Movie, Minions, Dune and Jumanji. Intellectual property like these established franchises has long been an important part of Hollywood, but they are increasingly vital in 2026 as the theatrical industry seeks to break the $10 billion mark at the domestic box office for the first time since the pandemic. But some big-name installments aren't drawing the crowds they
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